About Us

"A wise man should have money in his head, but not in his heart"
-Jonathan Swift

Our Mission?

It is our mission to add measurable value to our clients’ lives in the areas of financial planning & risk management. We desperately want to be a positive force in our clients’ lives, therefore we are unwavering in our efforts to be an indispensable business and life partner. From a company perspective it is further our mission and desire to establish ProVérte as synonymous with competence & reliability.

We do not aspire towards winning industry awards or being patted on the back by product providers. This type of recognition simply does not motivate us. We measure our success by the extent of value we can add to individuals’, families’ and organisations’ financial well-being through a practical planning process. We understand very well that trust and respect are two things you have to earn and we are committed to consistently acting and transacting in ways that would earn us this respect and trust.

"A wise man should have money in his head, but not in his heart" - Jonathan Swift

Our Core Values

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Samuel Rossouw CFP®
(BCommHons; Adv PGDFP)
Wealth Manager


True to company culture, Samuel strives to build solid long term relationships with clients and has a meticulous way of identifying needs, defining goals and compiling an executable plan to reach one's goals. He firmly believes that one has to be a specialist in one's field to be able to add value, and continuous training & education is therefore paramount. To be objective and to have an independent approach to a client's planning is critical to make a difference.

Born & bred on a farm in the Montague region, Samuel matriculated in 2001 from Montague High School. He completed his BComm Honours degree in Business Management as well as his Postgraduate & Advanced Diploma in Financial Planning. Samuel is a CFP charter holder. Apart from a short stint at an agricultural company Samuel has spent his whole working career with ProVérte. Samuel is a shareholder and valuable member of the board of directors of ProVérte.